Course Objectives |
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Master in Sport Business
Strategy 2010-2011 allows students to:
- know positions and both the financial
and strategical dynamics in the sports business;
- manage marketing and communication
activities supporting the investments for the promotion through
sport;
- learn the basics of a sport company,
the features of the production process, distribution, logistics,
marketing and internationalization;
- manage the trade and develop the most
effective sales plan;
- increase the skills in order to
select the best tools for a structural analysis, for an overview
of the competitive scenario and the right product positioning in
the sports business;
- learn how to build up a commercial
plan;
- plan the right media mix, considering
the features of the business called "sport";
- know the existing legal system of
sport and exploit their bounds as strategical opportunities;
- improve self skills, personal and
public speaking;
- develop capabilities for trading and
teamworking activities.
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| The Master in Sport Business Strategy considers a number of
35 students per year at least: each student
took a Degree
or, at least, a three-year
certificate in any matter, in Italian or foreign universities.
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| The profile required concerns a dynamic, curious,
sports-oriented student, who already had experience in the sport
management (not compulsory), and a top level professional and academics
background, focused in work team and relations. |
Profile example:
- Graduates who wish to increase and
develop specific practices in sport business;
- Young managers still working in
sports business who want to improve and strengthen their
management skills;
- Former professional athletes who want
to become part of the sport management.
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| (photo: The Alumni SBS Community) |
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| Download the abstract of the sixth edition of the Master in Sport Business Strategy.
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Lessons of Master in Sport
Business Strategy are in Italian language.
For more information please visit the official website www.mastersbs.it (Italian version).
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